Meet Sizzle – Your AI-Powered BBQ Assistant

The Smoke & Sear BBQ Chatbot is BACK! Say hello to Sizzle, your lively, British BBQ guru with a love for outdoor cooking and a sense of humour as smoky as a brisket on low and slow.

Whether you’re tackling your first rack of ribs, figuring out how to clean your grill, or need help with one of my recipes, Sizzle’s got your back. Trained on the entire Smoke & Sear website – from recipes and reviews to BBQ manuals for all the grills I use – Sizzle is here to make outdoor cooking fun, easy, and downright tasty.

What can Sizzle do?

Recipes on Demand – Fancy something spicy or looking for a quick cook? Sizzle will guide you to the perfect dish based on your BBQ setup and preferences.
BBQ Tips & Tricks – Struggling with charcoal placement or the perfect sear? Just ask Sizzle for advice.
Grill Manual Help – Got one of the grills I use? Sizzle can walk you through features or troubleshoot like a pro.
BBQ Banter – Keep it casual! Sizzle’s got a joke or two up its sleeve to keep the mood light.

So whether you need help or just fancy a BBQ chat, Sizzle’s ready and waiting to help you fire things up.

Booked it the night before. Turned out to be one of the best little trips we’ve had.

@pinecones_cc is just over an hour from home, so with the @tentbox already on the car, we just went.

The Sandringham Royal Estate is only about a 30-minute walk from the site and the play park is HUGE. Because we walked over, no parking charge either. A few hours out for free and the kids loved it . . . can’t argue with that 😂

Then back to site for fish and chips, a few drinks in the bar, frisbee, board games and movies in the TentBox.

This is exactly why I keep it on the car.

Last-minute adventures are what it’s all about. ❤️
This is the kind of content I create for brands . . .

Product demonstrations, recipe content, photography, UGC and short-form video designed for websites, social media and advertising.

This reel includes work from previous projects and collaborations with Ninja, iGulu, Hohem, Great Balls of Flour, The Village Butchers and Bradley Smokers.

Smoke & Sear now has more than 45,000 followers across social media, while the website has attracted around 100,000 users so far in 2026.

I’ve currently got capacity for a few more paid content projects . . . particularly with food, BBQ, outdoor and lifestyle brands.

Need content for your product? Drop me a message or visit:

https://digitalember.co.uk/content-digital-marketing/

#ContentCreator #UGCCreator #FoodContent #BBQContent #BrandContent
AD | Pizza dough has been my nemesis for YEARS . . . so I basically stopped bothering. 🍕🔥

No matter what recipe I tried, I could never quite get it right.

Well . . . turns out I don’t have that problem anymore. 😅

@greatballs.of.flour sent me their Essential Box and, apart from your toppings of choice, it contains everything you need to make 12 pizzas for just over £40.

For context, a Domino’s round here is about £14 a pizza. We enjoy it at the time . . . then about an hour later we’re all sat there questioning our life choices. 😂

So instead, I dragged the three kids outside and we made our own.

Were they perfectly round? Absolutely not.

Was there flour everywhere? Obviously.

Did we have a laugh, get the kids involved in cooking and make some genuinely epic pizzas? 100%.

And that was the bit I loved most.

The dough was an absolute joy to work with — genuinely easy enough for the kids to stretch and shape themselves — and everyone got to make exactly what they wanted.

We spread it over a couple of days, made a load of different pizzas and obviously finished things properly with a chocolate and marshmallow pizza. 🤤

For just over £40 for 12 pizzas, this was a seriously good way to turn dinner into something we actually did together.

And finally . . . pizza dough and I might have made peace. 😂🍕

The Essential Box was kindly sent to me by Great Balls of Flour for me to try and create some content with. All thoughts are my own.
If my 3-year-old daughter could get outside and cook . . . what’s stopping you? 🔥

This popped up in my memories today from 2021, and it proper got me.

My kids are my world. Being a single, full-time dad to three is stressful, chaotic and rarely goes to plan . . . but I wouldn’t have it any other way.

I’ve always dragged them into this outdoor cooking journey with me, and looking back at videos like this reminds me why.

The cooks get forgotten.

The recipes change.

The kit changes.

But the memories? They stick.

This one also takes me right back to the early days of Smoke & Sear, when @bradleysmoker were the first brand to ever reach out and back what I was doing.

I’ve never forgotten that.

And funny enough, I still use my Bradley all the time today — especially for hot holding. Absolute workhorse.

Five years on, the Moink Balls are long gone.

But this little moment?

That’s priceless. ❤️🔥
One week since MEATUP . . . and honestly, we’re already missing it. 🔥

Seeing so many people walking around the festival wearing FOURGE hoodies was a proper moment for us. Four mates started this — and suddenly, there was a whole crew carrying the flame with us.

There are now only a limited number of places remaining among the first 50 FOURGE Founders.

The £150 Founders Box includes:

🔥 The Founders Fourged in Fire Hoodie
🔥 Your choice of FOURGE T-shirt or trucker cap
🔥 All five Pass the Flame rubs
🔥 Two future FOURGE releases before public launch
🔥 A numbered Founders Wallet Card with 10% off food at FOURGE-run events
🔥 Your permanent place on the FOURGE Founders Wall

Use code MEATUP at checkout to save 20% — bringing the Founders Box down from £150 to £120.

When the first 50 places are secured, it closes. No second drop. No reopening the gate.

Secure your place:
https://www.fourge.uk/product/founders-box/

Meet the Founders already carrying the flame:
https://www.fourge.uk/story/founders/

UNITED BY FLAME. 🔥

#FOURGE #UnitedByFlame #MEATUPFestival #UKBBQ #LiveFire BBQCommunity
MEATUP 2026 . . . what a weekend. 🔥

Our first ever festival as FOURGE.

In just two days we served 617 customers . . . a number that genuinely blows our minds.

As someone who’s usually hiding behind a screen or an iPhone, I wasn’t prepared for just how tough festival life is. Massive respect to everyone who does this every weekend—I was a broken man by the end of day one! 😂

The best part? Meeting so many of you, seeing people wearing FOURGE merch, hearing incredible feedback, and watching a brand that’s only a year old become part of something so special.

To everyone who queued, supported us, shared a laugh or simply stopped by to say hello . . . thank you. ❤️

If this was @meatupfestival first year, we genuinely can’t wait to see what the future holds.

617 transactions.
One unforgettable weekend.
We’ll be back. 🔥

#FOURGE #MEATUP #BBQ #LiveFire #FoodFestival
🔥 WE NEED YOUR FOURGE PHOTOS & VIDEOS! 🔥

If you captured our food, us cooking, or any of the absolute legends walking around MEATUP in our merch — and you’re happy for us to share it — please upload it here:

https://www.fourge.uk/share/

THANK YOU to everyone for the love you showed us this weekend. Our first-ever festival as FOURGE was absolutely non-stop!

I’m physically and mentally ruined… but I’d do it all again. Maybe not next weekend though 😂

Seriously, your support genuinely means the world to us.

Lee, Liam, Andy & Ben 🧡🔥