24,000+ on Instagram.
11,000+ on Facebook.
66,000 website users this year.
130,000 page views.
And somehow, the Ninja Woodfire UK Facebook group has now passed 27,000 members, while the UK BBQ Community on WhatsApp has gone past 450 members.
That’s honestly mad.
Smoke & Sear has always just been me cooking outside, filming what I’m doing, sharing the wins, the mistakes, the gear, the fire, the smoke and all the no-bollocks bits in between.
But this year feels like things are starting to properly move.
The big goals are simple.
Keep pushing @fourge.bbq with three good mates and see how far we can take a proper UK BBQ business built around flavour, fire and graft.
Keep supporting the UK BBQ community, helping it grow, connecting more people, and doing what I can to push it forward.
And hopefully find a couple of brands to work with properly long-term. Real content, proper use, honest feedback, recipes, and maybe even stepping into demos a bit more.
To everyone who follows, comments, shares, reads the website, joins the groups, tries a recipe, buys from FOURGE, or just sticks around for the madness — genuinely, thank you.
It’s all a bit ridiculous.
But we’re only getting started 🔥
#SmokeAndSear #FOURGE #UKBBQ #BBQCommunity #OutdoorCooking