Advertise with Smoke & Sear

Wanna get your BBQ, outdoor cooking, or food-related brand in front of thousands of engaged, fire-loving foodies?

You’re in the right place.

Every month, I feature just one brand across the entire Smoke & Sear website — keeping things simple, uncluttered, and high-impact.

What You Get for £300

Homepage Banner Placement
Prime real estate, right where folks land.

Ad on Every Recipe Page
That’s visibility across 88+ recipes (and counting), where users spend the most time.

Site-Wide Notification Bar
Always visible, always clickable — a subtle reminder you’re the brand of the month.

Who You’ll Be Seen By

This ain’t just numbers on a screen — this is a real, growing community of outdoor cooking fanatics.

Here’s what the last 30 days on Smoke & Sear looked like (as of 26th March 2025):

  • 15,000+ active users
  • 26,000+ page views
  • 14,000+ new users
    (that’s thousands of new faces each month seeing your brand)

Top Countries

Your ad won’t just sit on a page — it’ll be seen globally, with a strong core in English-speaking BBQ hotspots:

  • United Kingdom – 6,600+ users
    My biggest audience. Homegrown BBQ lovers.
  • United States – 4,600+ users
    Massive BBQ culture, and hungry for UK brands.
  • Australia – 900+ users
    Outdoor cooking is a way of life down under.
  • Canada – 800+ users
  • Germany, Ireland, Netherlands also bringing solid numbers.

Over 100 countries hit the site last month. That’s reach. That’s exposure. That’s serious potential.

Where They’re Coming From

  • 10,000+ via Organic Search (Google)
    You’ll get discovered by people actively looking for recipes, gear, and BBQ tips.
  • 2,500+ from Organic Social
    Strong engagement from Instagram, Pinterest and the BBQ community.
  • 2,200+ Direct
    Repeat visitors. Regulars. Loyal crew.

This isn’t ad-driven, throwaway traffic — this is earned traffic.
People who find the content helpful and come back for more.

Engagement That Matters

  • Average time on site: 60+ seconds
    (they’re not bouncing — they’re reading, cooking, clicking)
  • 88+ recipes = deep site journeys
    Recipe pages keep users scrolling and engaging

This is an audience that takes action — perfect for BBQ brands, food producers, kit makers, outdoor living companies and more.

Need a Banner Designed?

If you don’t have your own 1200x400px banner, I can create one for £50 — bold, branded, and built to pop.

Ready to Chat?

Interested in booking a slot or checking availability?

Head over to the contact page and let’s get the fire started:

Want Even More Exposure?

I also offer paid content creation — but I don’t just slap a logo on something and call it a collab.

If you’re serious about real, honest partnerships and top-drawer content, then check out this page first:

Today at 10:28am (Tuesday 22nd April 2025) I witnessed the best @typhoondisplayteam of the year — 100% the best I’ve seen!

Squadron Leader Nathan Shawyer absolutely smashed it over @rafconingsby 

There I was . . . iPhone in one hand, Wren (the dog) strapped to my waist, being swarmed by flies (note to self: change aftershave), trying to capture the magic.

Worth every buzz and bite — turn your sound up and enjoy this beauty!

P.S. Don’t worry, the dog you can hear barking in the video occasionally wasn’t Wren . . . 

Others had come out to watch the display with their lovely dogs too — one clearly less keen on the noise from the jets haha.
When the kids ask for smashburgers . . . who am I to argue?
And being kids, they like ’em just so. No greenery in sight – ha!

Toasted @stpierreuk brioche buns, a slather of @angusandoink Comeback sauce, double smash patties with properly melted cheese, topped off with our own bacon jam – made fresh, same way every single time. A proper house favourite. Bit of crispy onions on top and that’s it. Simple. Smashy. And they all leave with full bellies and big smiles – that’s what it’s all about.

All cooked on the mighty @blackstoneproducts griddle, and yep . . . even air-fried the chips while making the jam and burgers. We don’t mess about.

#smashburger #blackstonegriddle #familyfavourite #bbqfamily #baconjam #doublecheese #blackstonecooking #ukbbq #stpierreuk
First cook on the new Blackstone – had to break it in with a kid-friendly Full English!

Went with the classics: sausages, hash browns, bacon, beans, fried eggs, griddled tomatoes, fried bread and of course… potato waffles (because kids).

Set the Blackstone up with different zones for each bit – sausages and waffles in the hotter section, eggs and bread on the low zone. Used the integrated air fryer basket for the hash browns and the warm drawer came in clutch for holding bits while the rest cooked.

Cooking on the Blackstone is FAST.

You’ve got to juggle it all a bit, but it’s mad satisfying once you get into the rhythm. This wasn’t a fancy cook – just a proper hearty breakfast to get used to the griddle.

The kids? They rated it 10,000,000 out of 10, which either means I’m a breakfast legend or they need a maths lesson.

Either way, I’ll take it.

Plenty more cooks coming – this was just the start.

#BlackstoneGriddleUK #FullEnglishOnTheGriddle #BBQBreakfast #BlackstoneCooking #FamilyBBQVibes
🍍🔥 Pineapple Express Pulled Pork — with shatter-crisp crackling so savage, you’ll hear it from three streets over.

Massive love to @villagebutchers for sending me this absolute unit of a pork leg (9kg of bone-in, rind-on beauty). Injected it with pineapple rum, spun it low ‘n slow on the rotisserie, then crowned it with crispy shards of crackling like some kind of BBQ king 👑

Cooked this beast on the @everdurebyhestonblumenthal Hub 2 — first time I’ve fired it up in ages. Truth be told, I was sent it back in May 2023 to review . . . but with the house move, life chaos and all that jazz, it’s been sat in the garage gathering dust. Good job I kept hold of it — it’s the only kit I own that could handle the sheer size and weight of this bad boy.

Wanna try it yourself? Full step-by-step recipe is live now:

👉 https://www.smokeandsear.world/BBQ-recipes/pineapple-express-pulled-pork-with-shatter-crisp-crackling/

#SmokeAndSear #PineappleExpressPulledPork #CracklingKings #RotisserieLife #BBQUK #EverdureHub2 #PulledPorkPerfection #OutdoorCooking #PineappleBBQ #BBQCrackling #BBQMad #MeatMatters #VillageButchers #BackyardBBQ #LowAndSlow #BBQGoals #BBQRecipe