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The Smokin’ Truth: A BBQ Influencer’s Guide to Ethical Brand Partnerships and Roles

Content Creation17 March 2023

Content Creation

Smoke & Sear Chronicles: My Hilariously Chaotic Day as a BBQ Content Creator

Content Creation16 March 2023

Content Creation

Content Creation – Companies I’ve Supported

Content Creation20 January 2022

LEE – SMOKE & SEAR CREATOR

I created Smoke & Sear to share my journey into BBQ food . . . who'd have thought I would have discovered such a huge supportive network of people along the way.

smoke.sear

🍗🔥 Sneaking out for a bit of peace and quiet

🍗🔥 Sneaking out for a bit of peace and quiet! Just me, the great outdoors, and a chicken that doesn't ask a million questions.

Whipped up this beauty on the @ninjakitchenuk Woodfire – only took 45 mins!

Air-dried the bird overnight in the fridge (bit like me hiding from the chaos), then gave it a quick spa treatment with olive oil, salt, and pepper. Cranked it up to 250°c with a bit of cherry smoke for a fiery 10 mins, then dropped it to 180°c. The MEATER was beeping its head off – job done.

Nothing fancy, just a cheeky, chill cook in the freezing cold. A man, his grill, and a brief escape from "Dad, why is the sky blue?" 🔵🧒

#GrillAndChill #NinjaWoodfireAdventures #DadTime #PeacefulGrilling

Today, we’re bringing the heat with some succule

Today, we’re bringing the heat with some succulent charred lamb chops, blistered bell peppers, and crispy potatoes - all cooked to perfection in the new Ninja Woodfire Outdoor Oven. Huge shoutout to @ninjakitchenuk for this game-changing piece of kit! 🙌

Here’s how you can recreate this epic meal:

Charred Lamb Chops:

• Season your lamb chops with a mix of garlic, rosemary, thyme, olive oil, salt, and pepper.

• Preheat your Ninja Woodfire Oven to a roaring 370°C on the bake setting.

• Place those chops on the grill, flipping once, to get that perfect char. It’s all about that smoky flavor!

Blistered Bell Peppers:

• Slice your bell peppers and toss them with olive oil, salt, and a pinch of smoked paprika.

• Grill them until they’re beautifully charred and tender. Trust me, it’s a game changer.

Crispy Potatoes:

• Parboil some chunky potato wedges, then give them a shake for that rough edge. Toss with olive oil, rosemary, and garlic.

• Spread them out in the Ninja Woodfire Oven and roast until golden and crispy.

This trio is more than just a meal - it’s a Mediterranean journey in your mouth.

#ninja #ninjawoodfire #recipe #bbquk #mediterranean ating

An epic three-course feast with the @ninjakitchenu

An epic three-course feast with the @ninjakitchenuk Woodfire Oven.

1️⃣ It all started with charred veggies. Simple peppers, courgettes, and mushrooms, but oozing flavor with a touch of olive oil and basil! 🌿

2️⃣ Then came the showstopper – woodfire roasted chicken. Seasoned with rosemary, thyme, and lemon, it was a taste sensation! 🍗

3️⃣ Ended on a high with an apple crumble. Crunchy, sweet, and perfect with ice cream! 🍏🍨

Check out the full step-by-step recipe on my website for all the deets. You’ll love it!

Footnote: The Ninja oven was gifted to me to produce some content – keeping it real and honest here, folks!

🍖 Flashback to one of my first adventures with

🍖 Flashback to one of my first adventures with the Ninja Woodfire Outdoor Oven - big thanks to @ninjakitchenuk for this gem!

This cook-up was something special: a full-on Southern Comfort Feast. Ribs, buttery corn, and homemade cornbread, all perfectly cooked up in the Ninja. 🌽🔥

Been testing this beast for a few months and each cook just ups the game. The ribs from @villagebutchers absolutely spot on – smoky, falling-off-the-bone, flavor-packed.

What’s cool is you can throw the whole meal in at once. Efficiency and flavor, hand in hand. And hey, if you’re curious about how I pulled it off, swing by my website. I’ve got a detailed step-by-step recipe waiting for you.

#NinjaWoodfireOven #BBQDiaries #SouthernComfortFeast #VillageButchers #GrillAndChill #RibLove #SmokeAndSear #Gifted

🍕🎥 Here’s a little video of me tackling my

🍕🎥 Here’s a little video of me tackling my first-ever pizzas in the incredible Ninja Woodfire Electric Outdoor Oven, courtesy of @ninjakitchenuk

Now, let me be honest: I’ve always had a bit of a rough patch with pizza. Burnt bases, toppings that stage a great escape the moment they hit the oven, and crusts that seem to have a burning desire – literally. 🤦‍♂️🔥 Pizza has been my culinary arch-nemesis... until now!

These pizzas in the reel? They’re my debut with this magical oven. And to my absolute astonishment, they came out perfectly – one after the other, no stops, no disasters. 🌟🍕

My family’s reaction? They couldn’t believe it. For the first time, pizza night at our house looked less like a blooper reel and more like a masterclass. 🏆👨‍👩‍👧‍👦

A massive shoutout and thank you to @ninjakitchenuk for transforming my pizza game. You’ve officially turned the guy who couldn’t pizza into the king of the backyard pizza party! 🍕👑

So, who’s ready to grab a slice of this action? Drop a comment and let’s get this pizza party started! 🎉🔥

#SmokeAndSear #NinjaKitchen #PizzaRevolution #BackyardHero #SoloBBQJourney #PizzaPerfection

🔥📦 Big BBQ News! 🔥📦

Hey BBQ crew! 🌟 Got a bit of a throwback for you. Since July, I’ve been playing around with the Ninja Woodfire 8-in-1 Outdoor Oven, thanks to @ninjakitchenuk .They wanted me to take it for a spin and create some content for their eyes only. Couldn’t help but share my honest take on it over on the Smoke & Sear website, though.

Take a peek at the unboxing vid – back when the sun was still shining, and I was in shorts, no less! Fast forward to today, and I’m all layered up and drenched from the school run. Oh, British weather, you never disappoint! 🌦️🩳

So, what do you reckon I should cook up first in this beast? Drop your best, bonkers, or beloved ideas in the comments. Ready to tackle anything you throw at me! 🌭🥩🥦

Whether it’s a tried-and-true classic, a veggie venture, or something wildly out there, let’s light up this BBQ season. 🔥

#Gifted #NinjaWoodfire #BBQFun #SmokeAndSear #OutdoorCooking #ThrowbackUnboxing #BritishBBQ #WhatShouldICook

We don't let a bit of British weather dampen the B

We don't let a bit of British weather dampen the BBQ spirit eh! And speaking of spirits being lifted, the good folks at @properoni_uk sent over a few packs of their Properoni and Chorizo for me to try out – and blimey, they're a game-changer!

I've rustled up something special: Hasselback Potatoes with a smoky twist, each one hugged by slices of @properoni_uk Properoni that gets all crispy and lush on the grill. And for the pièce de résistance, Chicken Thighs basking in a glaze that's got a kick, thanks to their Chorizo. It's a duo that'll have you singing in the rain!

These @properoni_uk meats are not just good – they're stand-out-in-the-pouring-rain good. And they've just landed in over 400+ @tescofood stores, so you can get your hands on them come rain or high water.

Want the full lowdown on this recipe? Stomp over to my website where I've laid out all the juicy details. Trust me, it's worth the trek.

So, don your aprons and brave the great outdoors. Let's get grilling and make every day a BBQ day. And hey, if you whip up this dish, share a snap and tag me. Let's show the weather who's boss!

#BBQBrave #SmokeAndSear #Properoni #Tesco #OutdoorCooking #GrillLife #RainOrShineBBQ

As I was flipping through my BBQ snaps from the ye

As I was flipping through my BBQ snaps from the year, I realised it’s been a cracking ride from grill novice to, well, a less clueless grill novice! It’s been a saga of flame-kissed victories and a few smokey defeats (cue the ‘smoke alarm symphony’). Big love to the BBQ crew for being the real MVPs.

Now, drumroll please… next year’s big goal: taming the mighty brisket! It’s about time, right? And hey, while we’re dreaming big, why not throw a BBQ shack into the mix? Imagine the chaos I could cook up in there!

So, over to you lot, what’s your crowning BBQ achievement this year or are you also still figuring out the difference between a sear and a scorch? 🍖🔥

#FromCharToChampion #BrisketOrBust #ShackShenanigans #GrillGang #ukbbq

Ah, the humble Chicken Parmigiana courtesy of my N

Ah, the humble Chicken Parmigiana courtesy of my Ninja Woodfire @ninjakitchenuk

Ingredients:

• 3 large chicken breast fillets, halved horizontally

• 2 eggs, 2 cloves garlic (minced), 2 tbsp fresh parsley (chopped), salt & pepper for marinade

• 1 cup Panko breadcrumbs, 1 cup standard breadcrumbs, 1/2 cup fresh grated parmesan, 1 tsp garlic powder for coating

• For sauce: 2 tbsp avocado oil, 1 large onion (finely chopped), 2 cloves garlic (minced), 400g passata, 2 tsp dark muscovado sugar, 1 tsp Mediterranean seasoning, salt & pepper

• Mozzarella cheese slices for topping

Method:

1. Airfry Chicken: Preheat Ninja Woodfire to 180°C. Spray chicken with canola oil, airfry for about 15 minutes, flipping and spraying again halfway.

2. Top & Bake: Slather chicken with sauce, top with mozzarella, bake at 160°C in the Woodfire until cheese is melted and bubbly.

#ChickenParmigiana #SmokeAndSear #NinjaWoodfire #AirfriedDelight #CheeseHeaven

I’m just going to come out and say it . . . @tur

I’m just going to come out and say it . . . @turkishspices never disappoint!

This isn’t a sponsored post, I’ve not been asked to review anything, this is just my honest opinion after quickly rustling up an Adana kebab for dinner on the Weber Go Anywhere tonight.

This is the third spice blend I’ve tried now and everyone just hits the mark!

Have you tried them yet? Which is your favourite?

Grill: @weberuk Go Anywhere
Fuel: @cuethebbq

#bbquk #turkishfood #honesty #authentic

Ever had a bean dish strut across your BBQ spread

Ever had a bean dish strut across your BBQ spread like it owns the place?

Enter my Epic Pit Beans - they’re not just a side dish, they’re the meaty extravaganza that steals the show!

Recipe below for those daring to recreate the magic!

Ingredients:

1 Pack of bacon (candied)
1/2 Diced onion
2 Garlic cloves, finely chopped
2 Tbsp Ketchup
2 Tbsp BBQ sauce
1 Tbsp Brown sugar
1 Tbsp Honey/mustard BBQ rub
1 tsp Worcestershire sauce
2 Cans baked beans
1 tsp Smoked paprika
1/2 tsp Cayenne pepper
Salt and pepper to taste
1 cup Leftover pulled pork

Instructions:

1. Fire up the BBQ to a medium heat.

2. Sauté onion until translucent, then stir in garlic, ketchup, BBQ sauce, brown sugar, BBQ rub, Worcestershire sauce, smoked paprika, cayenne, salt, and pepper.

3. Now, toss in the baked beans, pulled pork, and half the candied bacon. Give it a good mix.

4. Place on the BBQ, cover, and let it simmer for about 1 hour, stirring occasionally.

Fancy a smoky hit? Uncover and cook for another hour with some wood chips on the coals.

5. Stir, crown with remaining candied bacon, cover, and let it mingle for an additional 15 minutes.

6. Serve warm and let the BBQ compliments roll in!

You all know I’m a tech geek at heart.

When I’m not firing up the BBQ, I’m messing around with the latest gadgets and gizmos. I mean, I’ve even got an AI chatbot helping out on Smoke & Sear – if that’s not geeky, I don’t know what is! 🤓🍖

Decided to have a bit of fun and put some of these fancy AI image generators to the test: Dalle 3, Midjourney, and Firefly. Gave them a proper meaty prompt about the ultimate BBQ platter. Now, I want to know: which one’s nailed it?

So, have a butcher’s at the images and let me know which one you reckon looks the most mouth-watering. All just a bit of fun, but I’m curious to see which AI gets your vote! 🍗🔥

#BBQvsTech #DigitalFeast #CastYourVote

🔥 Oi, BBQ Lovers! Meet Your New Best Mate: The

🔥 Oi, BBQ Lovers! Meet Your New Best Mate: The Smoke & Sear AI Chatbot! 🔥

👋 Alright, you lot! Ever been mid-BBQ and thought, "Blimey, is this chicken cooked or am I gonna poison the in-laws?" Say hello to the Smoke & Sear AI Chatbot, the bloke who knows BBQ like the back of his spatula. 🍗

🤖 Why Chat to Some Random When You Can Natter with a BBQ Genius? 🤖

1️⃣ Got BBQ Drama? We Sort It!

From "Why are my sausages more burnt than my uncle's holiday tan?" to "What's the deal with applewood?", just ask away!

2️⃣ Fancy a Recipe? We're Your BBQ Cupid!

Tell us what you fancy—spicy, sweet, or somewhere in between—and we'll match you with a recipe that'll make you go "Cor, that's good!"

3️⃣ Gear Confusion? Sorted!

If you don't know your kettle grill from your kamado, no worries. We'll set you straight, no faffing about.

4️⃣ Got a BBQ Biz? Let's Make It Sizzle!

Run a BBQ joint or sell some killer sauce? We can help you turn up the heat on your business, no joke.

🎉 Why We're the Dog's Bollocks: 🎉

Trained on every nook and cranny of the Smoke & Sear website, so it's like chatting with Lee, but without the dodgy jokes (well, maybe a few 😉).

We turn awkward questions into a right laugh, 'cause BBQ should be fun, innit?

Oh, and did we mention? It's FREE and up 24/7. That's right, we're the mate who never sleeps!

👉 Fancy a BBQ Chinwag?

Pop over to Smoke & Sear AI Chatbot and let's get this BBQ party rollin'!

Link in BIO

Special day at the Smoke & Sear HQ—my Dad swoope

Special day at the Smoke & Sear HQ—my Dad swooped in from Spain for a brief visit. What better welcome than a tomahawk steak, right?

Smoked it first, then threw it on hot coals for that caveman finish. Yes, it got a cowboy butter treatment because everything’s better with butter.

Cooked it medium to medium-well, Dad’s orders. Can’t argue with the man who raised you, can you?

Steak: @villagebutchers
Grill: @bbqs2u
Salt: @blackthornsalt
Cowboy Butter : @lumberjaxefood
Fuel: @cuethebbq

#SmokeAndSear #DadsVisit #TomahawkSteak #BBQ

Autumn’s rolled in, but who said we’re packing

Autumn’s rolled in, but who said we’re packing up our grills? Had a blinding summer of ‘23 with some top-notch cooks, and I ain’t stopping now.

Big shoutout to the real MVPs:

• @ninjakitchenuk
• @bbqs2u
• @everdurebyhestonuk
• @villagebutchers
• @cuethebbq

Without their backup, I’d just be that bloke trying to BBQ in a drizzle. The BBQ scene? Absolute magic. And being part of this growing gang? Best feeling ever.

So, what’s your go-to dish for an autumn BBQ? 🔥

#SmokeAndSear #BBQLove

Fancy a tantalising taste journey from the smoky p

Fancy a tantalising taste journey from the smoky pits of Britain to the bustling streets of Beijing? Well, you’re in for a treat!

Introducing my latest creation: Char Sui Beef Short Ribs. A fusion so delightful, it’s like the Beatles met Jackie Chan for a BBQ jam session. 😜

These beefy beauties, courtesy of @whthomas_butchers have been lovingly seasoned with the ‘China Town’ rub from @norfolk_smoke_pit And let me tell you, this rub is a game-changer! Packed with oriental flavours, it promises to elevate your ribs to mouth-watering heights.

Cooked on the Kamado Joe Classic 3 from @bbqs2u fuelled by the Big Block (also from @bbqs2u ), and kissed by the sweet, smoky embrace of cherry wood from @planetfriendlyfirewood these ribs are a testament to what happens when East meets West on the grill.

Now, I won’t give away all my secrets here, but let’s just say there’s a bit of apple cider vinegar, water, and bourbon involved in the spritzing. And for those of you with a sweet tooth, there’s a ‘China Town’ infused plum sauce that’ll knock your socks off!

Fancy the full, detailed recipe? Of course you do! Head over to the link in my bio for a step-by-step guide to BBQ nirvana. And remember, always BBQ with a smile (and maybe a pint). Cheers! 🍻

Hey BBQ lovers! 🍖🔥 Remember those detailed,

Hey BBQ lovers! 🍖🔥 Remember those detailed, step-by-step Ninja Woodfire recipes I’ve been banging on about? They’re all up on my website, and guess what? Over 19,000 of you have had a peek, totalling a massive 35,000 views! And, just in case you forgot, they’re all FREE. 🎉

Fancy a refresher or missed them the first time around? Dive in here:

https://www.smokeandsear.world

Now, for the biggie: What do you lot want to see me whip up next on the Ninja Woodfire? Let me know your top picks below! 🔥👇

#NinjaWoodfire #BBQClassics #SmokeAndSear

When Oscar, my eldest, gets that glint in his eye

When Oscar, my eldest, gets that glint in his eye and declares he’s commandeering the BBQ, you best believe I step aside and salute! 🍔

Out comes the @ozpiguk BigPig (mind you, after a ‘little’ scrub - it’s had a lazy spell).

With his @buckle_and_hide_uk apron on, he looked every bit the BBQ Avenger, ready to save us from our hunger. And those tongs? Clicked more times than a teenager’s Snapchat.

No final photos of the meal this time – our tummies took precedence! Just pure magic, lad feeding the troops after a garden adventure. 🍃 #

#CaptainBBQ #TongsOfGlory

So, I’ve been at it again, firing up the grill a

So, I’ve been at it again, firing up the grill and diving into a bit of a steak extravaganza. 🍖🔥

Firstly, hats off to @villagebutchers for that top-notch Bavette Steak. Paired with some creamy Monterey Jack and a zingy roasted red pepper sauce, it’s a proper treat for the taste buds.

Now, a couple of classic Lee moments:

First BBQ since the holiday and that covid interlude... and halfway through, I realised my trusty BBQ gloves might still be in Cornwall. So, erm, sorry to the wife for the t-towel casualties. My bad!

As for the missing glam shot of the dish? I had it all set up, different angles, plate spins, the lot. Even sliced open a steak for the big reveal... but, yep, forgot to hit record. We’ve all been there, right?

Cooked on the KJ Classic 3 from @bbqs2u it was a joy to be back at the grill. As for my butcher skills? A work in progress, but we’ll get there!

Quick Recipe Rundown:

Bavette Steak slathered in roasted red pepper sauce.

Layered with Monterey Jack cheese.

Rolled, tied, and sliced into pinwheels.

Sizzled to perfection on a hot grill.

Served with a side of grilled asparagus, garlic mashed potatoes, and a slice or two of crusty bread.

For the full recipe and all the juicy details, head over to: www.smokeandsear.world/recipes/monterey-roasted-red-pepper-spirals/

Here’s to more BBQ tales and tasty treats! 🍻🔥🥩

🔥 BBQ Adventures with the Weber Go-Anywhere Cha

🔥 BBQ Adventures with the Weber Go-Anywhere Charcoal Grill! 🔥

Back from a brilliant holiday in Cornwall with the family, and I’ve got to give a shoutout to my trusty travel companion: the Weber Go-Anywhere Charcoal Grill! After asking around for the perfect portable grill, I got a ton of recommendations for this beauty and decided to snag one for myself from Amazon. Best. Decision. Ever.

Made a cheeky mod by cutting the grill grates in half, turning it into a BBQ Mary Poppins bag. Managed to pack all my BBQ essentials inside and off we went! 🚗💨

The control on this grill? Absolutely top-notch. Managed to smoke some baby back ribs using cherry chunks, and they were the talk of the holiday. 🍖🍒 Its portability? A dream. Took it from the beach to our chalet with ease.

All in all, a solid 9/10. A built-in thermometer and pre-cut grates would make it a perfect 10. If you’re a BBQ enthusiast on the move, this grill’s a game-changer.

Big shoutout to @weberuk for crafting such a gem! 🙌 If you’re curious, I got mine here: https://amzn.to/3KQ2rm8

Swipe ➡️ to see our BBQ adventures! And drop your Weber tales below. Let’s keep the BBQ chat sizzling! 🔥🍖🍻

#BBQAdventures #CornwallBBQ #WeberGoAnywhere #SmokeAndSear

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