Today marks one year since I relaunched the Smoke & Sear website — and honestly, I thought it wouldn’t survive.
With everyone jumping to AI for recipes and reviews, I genuinely expected my little BBQ site to fade away.
But you proved me wrong.
Massively wrong.
Here are 10 epic facts from the first 12 months:
🔥 Nearly 180,000 new people visited the site — enough to fill Wembley twice.
🔥 People from 100+ countries used the site this year.
🔥 The USA alone sent 51,000+ visitors.
🔥 Perfect Pulled Pork was read 32,947 times.
🔥 Ninja content smashed 100,000+ views across Woodfire & FlexFlame reviews.
🔥 Pages were loaded hundreds of thousands of times overall.
🔥 The UK BBQ Events 2025 page hit 7,200+ readers.
🔥 Brisket content pulled 13,000+ views… and I’ve only cooked TWO briskets in my entire life. 😂
🔥 Even the 404 page somehow got 8,406 views.
🔥 And my honest, unsponsored reviews were read over 92,000 times — real testing that people actually trust.
I can’t thank you enough for reading, cooking, sharing, messaging, and keeping this whole thing alive.
In a year where everyone said websites were dead . . . you showed me that real cooks, real stories, and real honesty still matter.
Here’s to year two — bigger, hotter, smokier, and even more ridiculous. 🔥❤️
www.smokeandsear.world
— Lee